At Stitch Fix, I lead the company’s first 360 brand campaign. I built the advertising creative team, which includes designers, art directors, and writers, along with agency support.

We defined the seasonal looks and feels,

influencing the testing strategy that made sense for the brand, focusing on more than just clicks and conversions. We established brand guidelines and a tone of voice for our acquisition assets. We transformed Stitch Fix from a clothing subscription service into

a brand that helps you be your best selves.