The first Alexa Device Event.
A 48-hour marathon of announcement events, Amazon home page takeover, product demos, and press releases showcasing all the new products and services Amazon Devices offers. This marked the first time we overhauled the Amazon homepage by implementing custom-built navigation to showcase various product families, including Wearables, Smart Homes, classic Echo speakers, Fire TV, Kindle, and Tablets.
Alongside the digital experience, I also led the team in establishing the branding of the experience, the presentation, and the demo for the wearables category.
We partner with OX and Engineer to custom-build a new Amazon homepage experience featuring preloaded looping animations with no latency issues. This includes a slow load device category and all the detail pages for every single device in the launch.
